Meeting the Founder and Managing Director of PR Agency D-finitive
Never do things half way. If you have a chance of doing something or working in any field, always make sure you do “a great professional job”, says Miss. Dorcas Olorogun, the founder and Managing Director of PR Agency D-finitive Media in London.
Dorcas says that she is not the type of people who do things half way. “I either do a great-professional job or I don’t do it at all,” she says.
Dorcas, who is originally from Nigeria, holds a BA Hons in Advertising with Digital Arts.
The young and ambitious business woman grew up from humble beginnings in a single-parent family and spent most of her life in the United Kingdom with her six other siblings based in the North-west of London in the Borough of Brent.
She is a highly creative, multi-skilled and technical individual with a keen interest in the creative arts, Advertising and PR.
Dorcas recalls having developed interest in creative arts, Advertising and PR when she was only nine years old. A school class project required her and her fellow classmates to come up with a product, a brand name and a jingle and then record and pitch the campaign idea to the rest of the class.
She says she felt innate, found the conceptual-thinking side of it fun and exciting. “Creating a campaign from a simple idea which incorporated creativity, strategic-thinking and writing skills appealed to me greatly,” she says.
At the age of nine, while going to Braintcroft Primary School, in Neasden, Dorcas won a nationwide drawing competition. She became joint-1st place for a national campaign competition for the then ADT- sponsored London Marathon (ADT sponsored the London Marathon from 1989-1992), an event which continues to take place annually.
“We were told the school was running a nationwide competition and we had to design a promotional poster to help promote the London Marathon and we’d get a chance to enter our posters into the competition,” she says.
She remembers being inspired by seeing clips on TV of people running in the previous Marathons. That’s how she developed the idea of what to communicate in her poster.
News came in through her Primary School that out of thousands of other entries and beating off thousands of other hopefuls, Dorcas had come joint-first place, winning a competition prize as a result and appearing in the local press in one of Brent’s local Newspaper’s at the time.
She also remembers a photographer from the press coming to her school and taking a photo of herself and the fellow competition winner. “It was quite an amazing experience, I couldn’t believe I had won and appeared in the press at such a young age, at the time it was quite a big thing for a nine year old,” she says.
After graduation, like many other graduates, Dorcas experienced the difficulty in getting into graduate jobs as well as the ‘dog-eat-dog world’ of the Advertising industry.
She re-focused and decided to take a different approach by gaining experience while working in various positions such as in Administration and a stint as an Advertising Sales Executive and Entertainment Editor for the African Echo Newspaper publication, amongst other positions in and around the PR, Advertising and Press sector.
She later went on to co-coordinate Art workshops for the OK Club (Oxford and Kilburn Club) in Kilburn, North-west London where she and a colleague ran engaging and conceptual-driven workshops for the local communities’ young people.
This also saw her do commissions for the local communities’ festivals and carnival projects, creating banners and props for their campaigns.
Her love for writing, music and the entertainment industry also saw Dorcas try to establish herself as a Singer-Songwriter whilst also helping friends and family by volunteering her spare time to write their Press Releases and design their leaflets and promotional material in order to help promote their businesses.
“It was something I always loved doing in my spare time, in retrospect those years actually helped to hone my talent in Copywriting, PR and the skills needed in advertising and marketing a brand, product or individual effectively.”
Dorcas later ended up establishing the D-finitive Media, an innovative growing PR Agency providing PR services and Publicists for fresh and emerging creative talent. Some of their clients include well-known celebrities such as Eugene Ankomah- the British-Ghanaian Visual Artist Extraordinaire making a buzz in the industry with his impressive prolific body of artworks.
With skills including PR, Copywriting, Advertising, Media - Buying, Marketing, Branding, Image Development, Art & Design as well as a vast knowledge of both the national and international Press and Entertainment industries, Dorcas is steadily becoming well-known in the PR world and in our community, recognized for her skills as well as having a great eye for talent-spotting and developing and promoting her clients.
Dorcas’ PR Agency- D-finitive Media, which now represents some of the UK’s brightest emerging creative talents, is becoming a relevant outlet for the likes of the creative people out there who require effective PR and Publicists. She says her experiences gave her the confidence to setup something different, innovative, relevant and exciting for today’s creative professional.
“I believe all my experiences helped me in some way or other, they gave me the inspiration to go it alone to setup my own venture, especially in the current climate where jobs aren’t so secure anymore with many people trying to find their feet…. Having also tried to make it as a Singer-Songwriter in the past several times and experiencing the difficulties of finding the right team and support system to promote myself as an Artist, I‘m able to see things from the clients’ perspective so I know exactly what my clients’ needs are and the right services to provide in-order to help promote and publicize them effectively.”
Over time Dorcas built up her own database of both national and international Press, Media, Entertainment, TV and Radio contacts and can now safely say she has an extensive and important list of industry professionals.
Due to hard-work, ambition and determination today D-finitive Media is a steadily-growing PR Agency being recognized within the creative community and outside of it.
“I truly enjoy working in this fast-paced and exciting industry and love working 
with creative people who posses that ‘something different’ USP (Unique Selling Point). Working with creative professionals also allows me to express the creative person that I am as well as helping others who are serious about making it in their chosen fields,” Dorcas says.
Her aim is to work with creative professionals who are edgy, contemporary, innovative forward-thinkers who are able to approach their craft from ‘outside of the box’, which is what makes D-finitive Media different.
“I love working with interesting and uniquely-talented people, our job is to then create a synergy with our clients by meeting their visionary imagination with our experience and expertise in promoting them,” she explains.
“I meet many creative people on a day-to-day basis with such amazing creative talent but with little support and no avenues of knowing how to promote themselves effectively, or those with a God-given talent but on the verge of giving up on their dream due to a lack of public or community interest and that’s why I set up D-finitive Media, to help recognize these talented professionals and offer my help and services. In a way I see it as helping the ‘unsung’ stars of today, tomorrow and the future and I couldn’t ask for a better reason to keep doing what I do,” she says.
D-FINITIVE MEDIA
Miss Dorcas Olorogun
Managing Director
Web: http://www.d-finitivemedia.com
Blog: http://www.d-finitivemedia.blogspot.com
Email:
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By Stephen Ogongo Ongong’a
